BENJAMIN CÖLLE

AUDIENCE DESIGN CONSULTANT & TRAINER

I am devoted to global art cinema that resonates with audiences and contributes to more diverse and open societies. As Audience Design consultant & trainer for fiction and documentary films, I am collaborating with creative teams in all stages of development to identify their cohesive vision for the project and to explore its unique audiences.

Audience Design was developed as concept and practice at TorinoFilmLab since 2010. In the publication Audience Design – An Introduction by Valeria Richter and Lena Thiele, it is defined as „the process of creating audience awareness and engagement around films, from an early stage of development through a story-based and multi-angle approach.“

Using a custom workshop format, I am taking the concept and practice of Audience Design as starting point and develop it further within the spirit of a practice-based research project – a living lab. You can find some of my recent projects here on this website or contact me for a collaboration in the future.