CONSULTANCY FORMATS

(C1)
EXTENDED EXPLORATION – INTEGRATED FRAMEWORK

For projects in development, production or post-production
Duration: 3-5 months

Remote Preparation Phase (1-2 months)
The project team shares all relevant project materials.
All participants of the consultancy access and comprehend these materials.

Live Design Phase (4 days) ONLINE/OFFLINE
GOALS // POSITIONING // THEMES // EMOTIONAL CORE // CORE VALUES // LOGLINES/SYNOPSES
STORY WORLD // PERSONAS & ANTI-PERSONAS // AUDIENCE & NON-AUDIENCE WORLD // AUDIENCE & NON-AUDIENCE JOURNEYS
SWOT ANALYSIS // UNIQUE SELLING POINTS (USPs) // COMPs // KEY ART // ACTIONS
AUDIENCE-ENGAGEMENT JOURNEYS // AD STRATEGY IMPLEMENTATION // TO DOs & NEXT STEPS

Remote Design Phase (2-3 months)
AD consultant assembles the results of the live design phase within the AD bible.
The AD strategy is updated and refined collaboratively.

(C2)
EXTENDED EXPLORATION – INTEGRATED FRAMEWORK

For projects in development, production or post-production
Duration: 3-5 months

Remote Preparation Phase (1-2 months)
The project team shares all relevant project materials.
All participants of the consultancy access and comprehend these materials.

Live Design Phase (4 days) ONLINE/OFFLINE
GOALS // POSITIONING // THEMES // EMOTIONAL CORE // CORE VALUES // LOGLINES/SYNOPSES
STORY WORLD // PERSONAS & ANTI-PERSONAS // AUDIENCE & NON-AUDIENCE WORLD // AUDIENCE & NON-AUDIENCE JOURNEYS
SWOT ANALYSIS // UNIQUE SELLING POINTS (USPs) // COMPs // KEY ART // ACTIONS
AUDIENCE-ENGAGEMENT JOURNEYS // AD STRATEGY IMPLEMENTATION // TO DOs & NEXT STEPS

Remote Design Phase (2-3 months)
AD consultant assembles the results of the live design phase within the AD bible.
The AD strategy is updated and refined collaboratively.